The purpose of this chapter is to put all the popular smart phones/ operating systems into a graph and identify the key dimensions which are driving Mobile Operating Systems apart and enable them have the unique value to consumers. There are various ways to define the combination of dimension; however two dimensions can be charted easily because of the success of Apple iPhone and RIM BlackBerry.
Entertainment
iPhone account for 17.4% of US Smart Phone Marketing just in 6 months last year and 80% of consumers are satisfied with iPhone according to a survey. Entertainment is the soul of iPhone. The success of iPhone demonstrates that Entertainment is a significant impetus that pushes consumers to adopt Smart Phone and use data service.
Business
Email is the most popular function amid all the business applications. The success of BalckBerry shows business clients’ strong interest of adopting mobile solutions. The adoption of smart phone and data service for business client hinge on the availability of business application.
Living
Entertainment and Business applications are also the main standards to define a Personal Computer or Laptop’s proposition. The raised question is: are there some unprecedented directions than can be created by mobile phone’s unique features? By drilling Mobile Phone’s unique features, we can find the answers: Portability and affinity are two unique features of mobile phones. When someone takes Mobile Phone anytime anywhere, is it possible that mobile phone is going to take over some stuff he or she needs to take? Is it possible that mobile phone is going to offer some more convenient functions for living? By integrating with a GSP chip, Mobile Phone can offer professional navigation functions. Credit Card based on Mobile Phone has debuted in Japan. We believe the dimension of living is a unique direction for mobile phone.
Entertainment
iPhone account for 17.4% of US Smart Phone Marketing just in 6 months last year and 80% of consumers are satisfied with iPhone according to a survey. Entertainment is the soul of iPhone. The success of iPhone demonstrates that Entertainment is a significant impetus that pushes consumers to adopt Smart Phone and use data service.
Business
Email is the most popular function amid all the business applications. The success of BalckBerry shows business clients’ strong interest of adopting mobile solutions. The adoption of smart phone and data service for business client hinge on the availability of business application.
Living
Entertainment and Business applications are also the main standards to define a Personal Computer or Laptop’s proposition. The raised question is: are there some unprecedented directions than can be created by mobile phone’s unique features? By drilling Mobile Phone’s unique features, we can find the answers: Portability and affinity are two unique features of mobile phones. When someone takes Mobile Phone anytime anywhere, is it possible that mobile phone is going to take over some stuff he or she needs to take? Is it possible that mobile phone is going to offer some more convenient functions for living? By integrating with a GSP chip, Mobile Phone can offer professional navigation functions. Credit Card based on Mobile Phone has debuted in Japan. We believe the dimension of living is a unique direction for mobile phone.
