Chapter 3: How current players fit into the graph and their movement

Everyone knows iPhone is a successful entertainment mobile phone and Blackberry is a dominated cell phone for business. The reason they can poise themselves successfully is that they can support some applications perfectly. I drew every mobile operating system’s turf in this 3 circles’ chart.
iPhone:
Multi-media Playing, Mobile Game and Web-surfing are the most important applications for entertainment consumers. iPhone takes entertainment turf squarely by perfect supporting those applications. iPhone’s large 2-points touch screen along with automatic zooming functions make the Internet surfing very comfortable. In term of a survey done by RUBICON, 77% of the iPhone users agree that the iPhone increase mobile browsing. Albeit iPhone doesn’t have any key, the
players can sway the iPhone and the accelerometer, which takes the role of joystick, can sense the change of direction.
Blackberry
We can’t say email is the most important business application, but it is the most common software for every business man. By fully supporting the enterprise email system, iPhone becomes the most popular gadget for business man. The excellent design of Blackberry’s screen and QWERTY keyboard give consumers great convenience to look up and edit emails by cell phone. On the other hand, it offers comprehensive functions to support enterprise email, such as the gateway to different email system, encryption mechanism, etc…
Windows Mobile
Windows mobile operating system exists, but Windows mobile phone doesn’t exist. It is hard to give consumers a consistent image because Microsoft doesn’t produce by itself. I would like to assort Windows Mobile into business circle. Outlook for Windows Mobile and Office for Windows Mobile are powerful and free software. Moreover, It is easy to develop window mobile compatible application, therefore customized client software can be easily developed by Windows Mobile Platform. The reason that Windows Mobile can’t appeal more entertainment consumers is that entertainment cell phone has higher requirement for the hardware and appearance design and that is Windows Mobile’s pitfall.
Nokia N95
Nokia N95 is the most advanced mobile phone, which has been rolled out. It is fair to evaluate Nokia’s strategy by this phone. Nokia almost upgrades every feature and specification of N 95: larger screen, more storage space, more advanced camera. However, N95 is only a upgrade, not a innovation. Based on Nokia’s big brand, it is possible that N95 can be sold with a huge number, however, N95 will not bring any innovation data service.
Android
Where is Android? It is hard to say since we can’t find a real Google Phone so far. But one thing must happen: Google will embed a lot of software into it, such as Gmail, search engine, YouTube and Google Map. From those functions, and the introduction we can find from Google’s website, we can say it is a entertainment phone. Embedding software into a mobile phone is easy but ask consumers to use it is hard. Because Google needs to work with cell phone manufactures, it is onerous task of offer a consistent entertainment gPhone.