If we look at Mobile Phone only as a moving personal computer and try our best to migrate every application, which is popular on Personal Computer, we will miss the game. Only 35% of population is willing to pay extra money for mobile data service. Although it is a big enough market, it can’t satisfy a lot of giants’ ambitious. Google’s free model might be a balm. However, it is possible that people will only buy Google’s phone but not subscribe any data service. That means Google’s business model is also hard to appeal other 65% population.
How to appeal other 65% population? The answer is laid in the “living circle”. Not everyone needs to browse Interest when he is moving, but everyone has a credit card. It is a commonplace that one has too many different cards to hold in his wallet, or he even doesn’t know his financial statue in every credit card. This is only an example among tons of living applications. Those applications can offer real convenience to consumers and takeover outdated methods.
However, besides navigation and instant message application, we cannot find any other application, which belongs to the “living circle” and has already achieved significant achievement. We also can’t find any mobile operating system vendors or mobile phone manufactures have made breakthrough for living circle. There are conspicuous opportunities there that worth every player to go after.
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